全球包装设计：水果产品包装设计【合集】

全球包装设计范盒 2023-01-08

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水果，是自然的产物

是大自然对人类的馈赠

本期分享水果产品包装设计

菓子禮Fruit Lee Branding package design

人類與大自然的連結，是有意識的、直覺的。能量頻率與振動的分享，是生命的呼吸，這些遍及萬物的能量微粒不斷的進行著交流，它們包括有機生物，也包括行星、風、以及萬有的一切物質。

岬圭記 JIA GUEI JI

關於兩塊土地共一甲地孕育水果的故事

About two pieces of land to give a fruit of the story.

『桃喜』包裝設計 | Packaging Design

春光明媚的五月，正逢紅玉桃盛產季節。

此刻同時是專屬媽媽們的大日子，配合母親節推出女性客群為主的禮盒設計。

包裝型態採袖套盒設計，將紅玉桃完美包覆，

展現其高雅精緻，與提升內部最大放置空間。

「桃」本身即富含諸多正面意義，

在東方民俗文化中，有吉祥、長壽、福氣與尊貴等象徵。

非常適合送禮祝賀，因以「桃」本身形象作為主視覺延伸發展。

使用細緻手繪風格呈現桃與桃枝的萬種風情，

代表女性優雅姿態，展現東方韻味。

底色選用春天代表色櫻花粉，表達清新淡麗之氛圍，

與同色調主題「桃」相互呼應。

Agency: HATCH
Designer: Dang Vo

Sumo Citrus

Sumo Citrus is one of the world’s largest and sweetest mandarins, celebrated for its incredible taste and distinct looks. This rare seedless variety was originally cultivated in Japan in the 1970s by a grower who set out to develop the ultimate citrus experience. This variety was dubbed the “dekopon” in Japan and has been prized by those in the know ever since. Seedlings were first imported into the US in 1998, but because the Sumo Citrus is one of the most challenging varieties to grow, it wasn’t until 2011 that they became available to the public. There is no doubt that it is the most difficult citrus to cultivate. The fruit’s extremely delicate skin is easily bruised and sunburned

With a bold logo design inspired from the unique shape of the fruit and the Japanese pattern, Sumo Citrus stands out in the supermarket. Playing with the stacking system, the brand truly packs a punch from afar. With that in mind, people are drawn in by the joyful colors and its Japanese heritage storytelling. The edgy custom logo type combined with the editorial look play off sophistication and premium look for the brand.

Demonstrating a feeling of sweetness and juiciness from the graphic, Sumo Citrus creates an unbelievable censorial experience.